Getting Real: It Shouldn't be a Chore (by 37signals) →
If your app doesn’t excite you, something’s wrong. If you’re only working on it in order to cash out, it will show. Likewise, if you feel passionately about your app, it will come through in the final product. People can read between the lines.
Enthusiasm manifests itself readily of course, but indifference is equally indelible. If your commitment doesn’t encompass a genuine passion for the work at hand, it becomes a void that is almost impossible to conceal, no matter how elaborately or attractively designed it is.
